Stop guessing where your next clients come from.
Install a repeatable client-acquisition system tailored to your needs and capacity.
€5M+
Revenue generated
12 +
Years B2B experience
LATAM, EU, NA
Markets expertise
EN/PT/ES/IT
support
How I help you win
Through client acquisition strategy that work when the stakes are high, specializing in three moments where clarity and action makes or breaks growth.
Market entry
Get clarity to choose the right market, ICP, positioning, offer, channels, and experiment roadmap to expand your B2B SaaS profitably while avoiding the most common internationalization mistakes.
Product launch
Structure the product launch strategies that enlighten your value proposition, align channels and sales motions, and turn launches into real adoption and pipeline.
Sales growth
Turn inconsistent, founder-led sales into a clear, repeatable system by removing sales bottlenecks through better structure, messaging, and process.
My services
Go-To-Market consulting
I help you to define the best go-to-market approach for your capacity, turning scattered efforts into a focused plan with predictable growth.
Lead generation
I design and run systems that generate consistent qualified sales conversations through targeted inbound and outbound strategies.
Sales enablement
I equip founders and sales teams with clear processes, scripts and playbooks so to improve your closing rates and reduce founder dependency.
Meet your expert
Julia Santiago is an international business developer and go-to-market consultant with over a decade of experience supporting B2B companies across Europe, LATAM, and North America.
She helps startups and scale-ups turn fragmented go-to-market and sales efforts into clear, repeatable systems that drive predictable growth, particularly in complex, multi-market environments.
Throughout her career, Julia has led client acquisition, market entry, and growth initiatives for tech, education, and service-based businesses. Her work focuses on clarifying ICPs, strengthening positioning, improving sales performance, and building go-to-market systems that scale beyond founder-led execution.
Fluent in English, Spanish, Italian, and Portuguese, she combines cultural fluency with operational rigor and works alongside trusted HR, finance, legal, marketing, and data experts to support end-to-end growth.
Client Success Stories
“Working with Júlia on our Germany market-entry enablement project was a real win. She was consistently professional, positive, and highly responsive, bringing sharp insights in every check-in and proactively spotting new collaboration opportunities. Her win-win mindset strengthened the partnership between our companies.”
Francesco Arci, CEO & Founder
Ark Energy
“I worked closely with Julia for over two years, and she truly felt like part of our team. She consistently brought commitment, professionalism, initiative, and sharp attention to detail. Just as important, we’ve achieved the results we agreed on and her work
ethics built real trust and strengthened our partnership.”
Roberto Heinsohn, Manager
Fide Partners
“I worked with Julia to build a training program for Powens Group after our merger, training 40 employees across France and Spain. She was a pleasure to work with: strong interpersonal skills, genuinely focused on long-term partnership, and highly proactive with our requests. She also helped us measure results both qualitatively and quantitatively.”
Bran Thévenet, Business Partner
Powens