Hi, I’m Julia Santiago
B2B go-to-market consultant helping SaaS founders and teams enter markets and build predictable pipeline systems. I work at the intersection of strategy and execution turning positioning, ICP clarity, and sales motion into repeatable growth.
Overview
Background
International BD + GTM consultant (10+ years) supporting B2B companies across Europe, LATAM, and North America, working with startups, scale-ups, and enterprises.
Led client acquisition, market entry, and growth initiatives across tech, education, and services, with a core focus on ICP clarity, positioning, sales performance, and scalable GTM systems (beyond founder-led execution).
Fluent in English, Spanish, Italian, and Portuguese, combining cultural fluency with operational rigor, and partnering with trusted HR, finance, legal, marketing, and data experts for end-to-end execution.
Highlights
Built repeatable, cross-border growth systems driving ~125% portfolio growth (expansion-led, systemized execution).
Improved revenue quality through tighter GTM + CS loops, contributing to ~30% higher customer lifetime value (retention + expansion readiness).
Increased commercial efficiency with sharper ICP + messaging + motion, enabling ~15% faster sales cycles (less friction, clearer decisions).
Trained and enabled dozens sales teams, improving execution quality, messaging consistency, and adoption of repeatable GTM playbooks.
My Approach
Diagnose & focus
We understand your goals and gaps related to client acquisition to find the best path to support you.
Build the engine
We agree in the best solution to build your GTM foundation + acquisition system (ICP, narrative, sequencing, inbound/outbound) that produces qualified pipeline.
Make it repeatable
We scale what has success guaranteeing that growth scales beyond founder-led selling.